In the corporate reception area of Kmart Melbourne, an immense poster was required to cover over aivast glass wall.
Utilising four images, they were montaged together and type added to enhance the client’s message.
Due to its size—2.85m H x 7.1m W—the artwork was set-up at 25% of size as one continuous piece, whereby the installers could print and cut up the poster to suit the glass panels.
Appearing out of nothing
At Westfield Hornsby NSW, the NAB were building a new branch. To announce their imminent arrival, graphics were designed and produced to cover the outer hoarding hiding the fit-out in progress.
Utilising the NAB Cartwheels image the graphics show the NAB emerging from nowhere. ‘Watch this space’ was located below the main statement, to enhance the message.
Due to the immense dimensions of the Adobe Photoshop graphics—4.16m H x 2.32m W and 9igigabyte @ 200dpi—the artwork was divided into separate panels for ease of installation.
Safety the indigenous way
For Botanicca Business Park in Richmond, Melbourne a visual motif / logo was required to be implemented repeatedly in a continuous transparent strip positioned on glass walls and doors for safety purposes, namely safety vision stripping.
The design was developed from the leaves and fruit of Eucalyptus cephalocarpa, the Silver-leafed Stringybark, which is the most common native tree in and around Melbourne. This safety stripping linked the natural environment to the built structure.
Simplified branches make for safe vision
From an image of branches and twigs, a striking array of building graphics was created and implemented to suit various panels of the rear entrance to 14 Queens Road Melbourne, including a vast inner wall.
A further simplification of the branches made for safety vision stripping on the outer glass that leads to the lift foyer and also gives reflecting images in aluminium panels and interior walls alike.