what we see, what we hear…
what we sense, in fact, is all a form of communication designed by nature and by ourselves, using colour, texture, shape, sound, smell and a host of other criteria, in order to motivate, influence thinking, educate, charm, incite emotion, convey a desire and to encourage a positive outcome.
Design communicates a ‘message’—be it graphic, two dimensional design, that of architecture, media and of many other disciplines.
Graphic design—created with talking type, communicative colour and simple shape—enables you to make an emotional connection to an entity or company identity, the latter of which comprises many different assets, like h logos and stationery h brochures etc h packaging h an online presence, plus h others in-between.
For an entity or company, the identity is their most valuable asset and great design lures you to it, telling you 'the message' incorporated in the design and inciting favourable behaviour.