Wintery effects produce catalogue gold
The Henry Buck’s Men’s Attire company markets merchandise through minor advertising and a seasonal mail order catalogue.
Because their garments are the ultimate in style and fashion, the printed hues of each have to match the physical product. Hence, exemplary colour correction and image retouching are essential.
The 1997 Autumn & Winter catalogue, seen here, was printed offset ensuring pristine colour throughout. Faint ghosted images of an autumn leaf appeared on various pages leading to the gate-folded order form at the rear.
Using a tree selected from the cover image, page number motifs were utilised as well—on the left, a tree in leaf signifying Autumn while on the right, the tree without leaves, that being in Winter.
The benchmark to beat
A Call for Entries brochure is created annually to entice urban developers, builders, town planners and others from the civil engineering fraternity into submitting for a coveted UDIA Award.
Seen here is the Call for Entries Brochure for 2005, showing the front and the brochure opened, showing the gate-folded entry form.
Throughout are images from the previous year's Award Winners, suggesting that they are the benchmark to beat. Further imagery shows architectural plans and structural textures.
Television bibles and brochures
Twice annually members of the television industry meet at Cannes, France for their ‘market’, where proposed shows are presented and can be bought and sold.
At their meetings, producers offer a teaser brochure with an outline of a show proposed. If there's serious interest, a bible—detailing the show’s background, synopsis, characters and possible episodes—is offered.
Seen here is a double-sided teaser brochure for Burberry Entertainment, where imagery sourced from the internet, was photoshopped together, creating an enigmatic mood of war, sadness and hope.
Enlivening civic growth through nature’s textures and patterns
The 2005 annual report for the Urban Development Institute of Australia was created around textures and patterns found and built into the landscape of housing estates—steel, wood, stone and the natural environment of rocks, reeds, water, leaves and clouds.
Throughout the annual report, these textures were used as backgrounds, particularly so as the backing for the financial section, seen at right.
A yearly report on community relationships
The Inner Northern Local Learning & Employment Network build partnerships between students and potential employers, within the area of the Cities of Moreland, Darebin and Yarra.
The annual report for 2004 was created around INLLEN’s audience—employers, schools, unions, Koori communities—and based around circles seen in their logo. A map of their area, which, by chance, forms a square, appeared throughout as page backgrounds.
The artwork with created with Adobe Photoshop and InDesign.
From scrap to billet
The only steel smelter in Australia that solely utilises recycled scrap is Smorgon Steel. From billets, the steel is rolled into flat, round and angled products for the automotive, construction and other industries.
Seen here are front cover and two pages— the latter being with gatefold—from their corporate brochure and product catalogue, with products represented throughout as flat, round and angled symbols.
The inner image on the front cover was photoshopped from various shots to show a gradation from scrap to billet.
A double-sided brochure was created for CarryMax—importer of aluminium ute fittings and accessories—as part of their new corporate identity.
Because the first product was yet to arrive from Sweden and be photographed, various existing images were photoshopped together to create a tray for the front of the brochure. The colours were sampled and retouched from the logo.
As the Swedish supplier's name was mandatory, appearing in a panel on the brochure front, a similar treatment was used on the back for the features title. This latter panel is also seen at the rear of the business card. A bullet, see right, was also created—appearing throughout the identity.